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Who is AMSEA?

The Australian Merino Sire Evaluation Association (AMSEA) is a not-for-profit organisation that oversees Merino Sire Evaluation across a range of sites located throughout Australia. These sites provide unique opportunities for ram breeders to compare genetic performance of individual rams with those from other ram breeding flocks. One of the benefits of being involved in these evaluations is that they provide linkage between flocks that are using Sheep Genetics.

AMSEA collates, analyses and publishes data from all sire evaluation sites to form the national publication Merino Superior Sires. AMSEA is also the governing body that determines the requirements for how each site is operated.

Merino Sire Evaluation commenced in Australia in 1989 and since then, has been at the forefront of genetic progress in the Merino industry. Through its innovative programs of benchmarking sires for both measured and visual performance, AMSEA has driven genetic gain by providing ram breeders access to the latest information and results that promote profitability.

AMSEA is the organisation that is delivering the multi-million dollar Merino Lifetime Productivity Project, funded by Australian Wool Innovation, to the industry between 2015 and 2024.